Ashwin Subramanian

As Creative Director, led the end-to-end redesign of college and club websites and directed creative strategy for over 20 events, significantly improving user engagement and event participation.

• Led the end-to-end redesign of the college and club websites, improving navigation and visual hierarchy, resulting in a 30% decrease in bounce rate and clearer event discovery for over 1,000+ students.
• Directed creative strategy for 20+ events, producing over 50+ design assets including posters, social graphics, and motion visuals to drive event participation.
• Managed and mentored a team of 10+ designers and researchers, conducting regular reviews and improving design consistency across platforms.
• Initiated and organized 10+ UX workshops and Design Jams with 40+ attendees, successfully introducing them to Figma, wireframing, and usability testing practices.

As Web Designer, developed and maintained the ACM student chapter website, ensuring mobile responsiveness and collaborating with IT to streamline content, which significantly reduced student inquiries.

• Designed and maintained the ACM student chapter website using HTML, CSS, and JavaScript, ensuring full mobile responsiveness and adherence to accessibility best practices.
• Collaborated with the college IT team to update and streamline key sections of the institutional website, leading to a 20% reduction in student support inquiries related to navigation or outdated content.
• Optimized performance and structure using lightweight assets and clean code, reducing homepage load time by ~25% and improving usability across devices.

Designed a mobile news app to help users consume short, personalized news summaries without feeling overwhelmed, addressing pain points like excessive clutter and lack of customization.

Designed a mobile app to help users discover, locate, and order from local food trucks easily, improving access to street food experiences.